Not a CV. Just how this happened.

I started as a developer. Everything else — e-commerce, SEO, digital marketing, AI automation — got added later, one real project at a time, because the projects needed it, not because I planned a five-discipline career from day one.

How it actually happened

I've been building and maintaining production websites since 2012 — 13+ years now, in Kuwait and remotely. The early projects were straightforward: design a site, build it, hand it over. What changed my direction was watching finished, well-built websites go live and then go nowhere, because nobody had thought about how they'd get found or how they'd make money.

E-commerce came first — building and running online stores meant learning what actually converts a visitor into a sale, not just what looks good in a mockup. SEO came next, once it became clear that a fast, well-coded site with nobody searching for it is still a site nobody visits. Digital marketing followed from the same logic — sometimes the fastest path to the first customers is paid, not organic, and I wanted to be able to tell a client honestly which one their budget should go to (see SEO vs. paid ads: where should your budget go?). AI automation is the newest addition — added only where it solves a real, measurable problem, not because it's the trend of the moment (see how I approach AI projects).

None of this was a plan. It's what 13+ years of client work actually demanded.

What I do day to day

I'm currently Senior Web Developer & E-Commerce Manager at Alpha Store, an Apple Authorised Reseller in Kuwait, where I run the day-to-day of a real, live e-commerce operation — catalog, checkout, performance, the parts of online retail that don't show up in a portfolio screenshot. Alongside that, I take on independent client work — recent projects include Kuwait Engineering Group, Dentesto, and Zumord.

That combination is deliberate, not incidental: the in-house role keeps me current on what running a real store actually involves week to week, and the client work keeps my range wide across industries, platforms and problems. Full case studies for these and other projects are on the portfolio.

Why the combination matters

Most businesses end up hiring a designer, then a developer, then an SEO consultant, then a marketing agency, then — more recently — someone for AI. Each handoff is a place for context to get lost: the developer who doesn't think about page speed, the SEO consultant working around code they can't change, the marketing agency running ads to a site nobody optimized for conversion.

Handling web development, SEO, e-commerce and AI under one roof doesn't make me better than a specialist agency at any single one of those things. What it removes is the gap between them — the technical SEO foundations go in during the build, not as a rescue job afterwards; the e-commerce decisions account for how the store will actually rank and load, not just how it looks in a demo.

Kuwait, and working in two languages

Every project on this site has been for a Kuwait-based business, and a meaningful share of them — Zumord among them — needed a genuine bilingual Arabic/English build: real right-to-left layout, Arabic typography that actually reads well, and separate SEO for each language rather than a translation plugin bolted onto an English site. More on why that's a real opportunity, not just a checkbox, in bilingual Arabic/English SEO in Kuwait.

Certifications

Ongoing, current training matters more to me than a long list of old badges. The ones I'd point to first: Google's AI Professional Certificate and AI Fundamentals, iSkills' SEO, Digital Marketing and AI Automations training, and Meta's Introduction to Front-End Development. The full list, including earlier platform-specific advertising courses, is on the certifications section of the homepage.